Must A Wannabe Influencer Friend Stop Using People for Material?

The Prosecution: Beth

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is trying to be. She makes video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I might be no makeup on, an awkward face or photographed mid-bite. It feels invasive.

She also expects me to record her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I invest helping her create material.

I appreciate that she has supported me with my design career, but I resist our friendship to become merely a tally of favours. I don't believe she’s fake or dishonest, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to understand that our 10-year friendship still has limits. I love being with her, but I also want to experience it without being recorded, altered, or shared for an audience. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the creations we make together can get us an opportunity.

I love creating videos. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who pull off that aesthetic of casual, DIY film-making.

Content creation is my version of living actively: noticing the nuances, posting them with an audience that appreciates the art behind it. I never intend to make Beth uneasy. Taking her to professional gatherings was my method of offering access, providing her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the content we create together can achieve: an opening. I know not all people likes being on camera, but often spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but companions help each other in minor capacities. I thought recording a short video now and then would be fun for Beth. Creativity flourishes in partnership, and having Beth around makes projects energetic and enjoyable. I never force her to participate in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still considering hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is willing material. She must to respect her friend's personal space.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it isn't for everybody. It was kind she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your relationship. Create some real experiences, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

David Ferguson
David Ferguson

Maya is a digital strategist with over a decade of experience in SEO and content marketing, helping brands achieve measurable growth.